Destination City

Local businesses voted overwhelmingly in favour of establishing the EC Business Improvement District in February 2022. This favourable outcome demonstrates a strong mandate amongst businesses to work together to lead, shape and influence a programme of activity that will position the Eastern City as an exciting and innovative destination.


A spectacular free event will transform the City of London’s streets with a huge programme of theatre, games, and performance on Saturday 15 October.


Featuring over 100 performers, the family-friendly highlights include a mass treasure hunt, 16 doors into a ‘maze’ of adventures, three carnival-inspired fairs, and creative street theatre.


It is the first major event planned by the City of London Corporation under its new flagship Destination City programme.


Launched in May, the initiative will transform the Square Mile’s leisure offer, creating a leading destination for UK and international visitors, workers, and residents to enjoy.


The three fairs will open up for discovery at famous City locations including Guildhall and the Museum of London, with festival entertainment for everyone.


A line-up of landmark Square Mile public spaces and iconic sites will feature in the programme, alongside secret hideaways, and subterranean adventures in the historic heart of the capital.


The event will take the public on a thrilling journey of discovery to tell the story of the City through creative theatre.


Inspired by the mythologies and hidden tales of the Square Mile, audiences will be guided through the City’s streets on an array of magical experiences, by a host of historical and fantastical characters conjured up from the past and future.


Produced by BAFTA award-winning arts and heritage charity CONEY alongside some of the UK’s best creative companies, the event will draw on all forms of performance and theatre to bring the City to life.


From circus performers, puppetry and storytelling to large-scale games and participatory dance, the event will run from dawn till dusk, and culminate with a spectacular finale.


City cafes, pubs, bars, and restaurants will host ‘after parties’ so people can continue their evening after the event.


Policy Chairman of the City of London Corporation, Chris Hayward, said:

“This must-see event is set to become one of the capital’s cultural highlights of the year, drawing a huge audience from across London and beyond.

“We will open the Square Mile’s doors to everyone, revealing fascinating secrets and making magical moments happen for our visitors.

“Join us for large-scale street performances, carnivals, games, and more.

“Together we are putting the City of London on the map as a globally-renowned destination which is exciting, diverse, creative, and inclusive.”


The Coney HQ team said:

“This is an invitation to come and play in the City of London, with some of the most exciting artists we know presenting performance and play for diverse and family audiences.

“There will be fairs taking over iconic spaces, a maze of adventures through London’s past, present and future, leading to unexpected locations, and a hunt for a golden key amid rumours of dragons.

“With your help, we’ll transform the City’s streets with theatre, games, and performance.”

Backed by a £2.5 million annual investment from the City Corporation, Destination City will drive the Square Mile’s recovery from the pandemic, revitalise its streets, reinvigorate its businesses, and boost its attractiveness to talent.